Retail
2 min read

World AIDS Day is a time to reflect on how far we’ve come in the fight against HIV/AIDS and the work still ahead. This year’s theme, “Take the Right Path: My Health, My Right!”, reminds us of the importance of access to healthcare and breaking stigma. Dive into inspiring stories, global progress, and why empathy matters more than skepticism.

Retail

A Letter to Our Beloved Service Providers

3 min read

Ever wondered how you could make your customers’ Christmas truly special? A heartfelt letter from one customer has the answers! From hassle-free transactions to festive giveaways, here’s a quick guide for service providers to sprinkle some holiday magic.

Retail

Why Kenyans Should Watch the CBK

4 min read

Over the past two years, Kenyans have increasingly influenced public policy through protests, litigation, and social media campaigns. Yet, the Central Bank of Kenya (CBK)—a critical institution shaping the nation’s economy—remains underexplored in public discourse. As the CBK prepares for its pivotal December 4 meeting, it’s time for citizens to engage more with monetary policies that directly impact their lives.

Retail

Chilling Encounters: Ghosts of Customer Service

3 min read

As Halloween approaches, the spooky vibes are creeping into our call center! Join me as I share tales of ghostly encounters, from the Phantom of Unrealistic Expectations to the Ghost of Irate Customers. Whether you’re a believer in office spirits or just here for the laughs, you won’t want to miss these eerie anecdotes!

Retail

The Mole ep2

3 min read

Now They Don’t Want Sandie With Me… Promotions—the only thing everyone at the office wants! Right now, that prize is in the sights of Sandie, […]

Retail

How Predictive Analytics Drives Targeted Marketing

3 min read

Ever noticed how products you browse online seem to follow you everywhere? It’s not just coincidence—it’s the magic of predictive analytics at work.

Predictive analytics uses your past browsing behavior to predict what you might want to buy next. This involves collecting data on your interactions, analyzing your preferences, and delivering personalized ads and recommendations based on these insights.

BPOs play a vital role in this process by managing and interpreting large volumes of data, generating actionable insights, and executing targeted marketing campaigns. This sophisticated technology enhances your shopping experience by making it more relevant and tailored to your interests.