The World
3 min read

Discover how Google’s expansion of voice services to 15 African languages is revolutionizing customer service across the continent. Explore the impact of AI on multilingual communication and the future of customer experiences

Business The World

The Evolution of Call Centers in Kenya: From Ringtones to Real-Time Solutions

4 min read

The evolution of call centers in Kenya tells a story of innovation and resilience. From basic landlines to AI-driven solutions, call centers have transformed into dynamic hubs that shape customer experiences. Explore how this evolution has unfolded and what lies ahead in the world of customer service

Business

10 Proven Strategies to Apply Critical Thinking in Customer Service

4 min read

In customer service, unexpected challenges are inevitable. The real question is—are you equipped to respond effectively? Critical thinking is not just a skill; it’s your superpower. It enables you to look beyond surface-level issues, analyze problems deeply, and create solutions that truly satisfy your customers. By mastering critical thinking, you’ll handle challenges more efficiently and build trust-filled relationships. Ready to elevate your problem-solving game? Dive into these 10 strategies that will transform how you approach customer service!

Retail

How Predictive Analytics Drives Targeted Marketing

3 min read

Ever noticed how products you browse online seem to follow you everywhere? It’s not just coincidence—it’s the magic of predictive analytics at work.

Predictive analytics uses your past browsing behavior to predict what you might want to buy next. This involves collecting data on your interactions, analyzing your preferences, and delivering personalized ads and recommendations based on these insights.

BPOs play a vital role in this process by managing and interpreting large volumes of data, generating actionable insights, and executing targeted marketing campaigns. This sophisticated technology enhances your shopping experience by making it more relevant and tailored to your interests.