Are you considering starting a business in Africa or expanding an existing one? You’ve come to the right place. Many businesses consider taking the leap but have little to no guidance on why and how to do this. For these reasons, we’ve come up with a list of reasons on why you should invest in BPO processes, so please keep reading.
Africa has been named one of the best places to invest in for offshoring and outsourcing, and with the proper guidance, you can get all the continent has to offer with regard to talent and resources.
Competitive costs of business
In comparison to other popular offshore markets, Africa is relatively affordable in terms of operational costs. Despite this, your firm is sure to get back its money’s worth thanks to the growing economy as covered below.
Diversification and lower risk
Unlike Europe and many parts of Asia which are supported by complex business structures, Africa’s economy is still largely supported by agriculture and other emerging industries like energy and manufacturing. As such, investing in Africa can significantly reduce your portfolio risk and diversify your sources of income.
Growing Government Support
Several African countries are actively encouraging foreign investment through tax breaks and other initiatives. This has made investment in the continent way more attractive and will continue contributing to growth.
Multilingual workforce
Many Africans speak two or more languages. This is because of colonialism which introduced languages like English, German, French, Portuguese and Italian, which the local populace speaks along with their native tongue. For this reason, many Africans can effectively communicate with foreigners and locals alike, making it an excellent choice for international BPO companies and call center services.
Access to cutting-edge technology
Africa has been developing along with the rest of the world, meaning that any new technologies tend to get adopted and implemented quicker since there is no previous system to update. Thanks to this, much of Africa has quick internet and this is bound to continue thanks to various social and governmental programs.
Extensive experience supporting foreign and local BPOs
For decades, many firms have chosen to set up shop in Africa, with excellent results. Additionally, many local firms have grown with the support of local talent and resources. This means that you can easily find workers with extensive experience in customer service, IT, SEO, and other fields to help propel your business to the next level.
Minimal risk of natural disasters compared to other regions
Certain places like Southeast Asia are prone to natural disasters like earthquakes and floods, which are relatively rarer in Africa. This is especially many calamities in Africa are a result of poor infrastructure and planning, but thanks to development, these cases are fewer.
Similar time zones for African and European countries
Many countries in Africa and Europe lie along the same latitudes, making customer service more convenient for both clients and workers. However, the adoption of flexible working hours means that your clients can still access quality services no matter the day or time.
Access to resources
The African continent is teeming with resources such as minerals, agricultural potential, labor, and land. The opportunities are seemingly endless as Africa continues to grow, so keep an eye out for news on what is going on in the continent. You can do this by regularly checking on our page or following our social media accounts, as we often post business content that can guide both local and international investors.
That being said, the African continent, particularly Kenya, is an excellent place to consider for all your BPO or customer care needs. If this interests you, contact us at hello@telesky.co.ke and we’ll get back to you ASAP.
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