Retail

The Telesales Funnel: Behind the Scenes of Business Growth

3 min read

Telesales is more than just making calls—it’s about building meaningful connections and managing a well-orchestrated process from start to finish. Discover how each step contributes to business growth, from market research to post-sales follow-up, and why a dedicated team is key to success.

Retail

How Predictive Analytics Drives Targeted Marketing

3 min read

Ever noticed how products you browse online seem to follow you everywhere? It’s not just coincidence—it’s the magic of predictive analytics at work.

Predictive analytics uses your past browsing behavior to predict what you might want to buy next. This involves collecting data on your interactions, analyzing your preferences, and delivering personalized ads and recommendations based on these insights.

BPOs play a vital role in this process by managing and interpreting large volumes of data, generating actionable insights, and executing targeted marketing campaigns. This sophisticated technology enhances your shopping experience by making it more relevant and tailored to your interests.